Hard To Fix What You Can’t See

Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Marie Ambusk to the show!

A bad experience with a landscaper set Marie on a nearly two-decade journey to make things right. When the street trees in her neighborhood failed after less than 20 years, she asked the landscape company replacing them what happened. The answer, “You get what you get, lady,” made her blood boil.

Since then, she’s not only become a Master Gardener. She’s developed a way to determine if trees are going to fail.

Those street trees had root collar disorder. Once she realized the problem lay in the containers and growing phase, she developed a way to inspect the root systems of containerized trees. Using ground-penetrating radar (GPR), AI, and machine-learning, she’s been able to map and grade the root systems of container trees to predict failure with a stunning degree of accuracy. Phase II of her project will focus on using the same GPR technology to map defects in planted trees, saving many hours of labor in excavation to look for problems.

In this episode, Marie shares why customer satisfaction, employee opportunities, and company growth and profit make the difference to your success in the Green Industry. For her, they all boil down to one core issue: establishing trust.

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