In 2011, Matt Lowe founded Swift Straw, an Atlanta-based Landscape Install and Supply company. After a couple years of very strong growth they hit a wall. Along with their growth came increased complexity and challenges – managing staff in the office, coordinating with crews in the field, keeping the sales pipeline full, and making sure existing clients were receiving the service they’d come to expect, all while needing to keep an eye on cash flow and profitability – two things that can sink a seasonal business if not monitored intensely.

Sean McCormick, a fellow entrepreneur and small business owner, met with Matt regularly to share their challenges of running small businesses. Sean’s background was in cloud computing, having founded a profitable ecommerce startup while still in undergrad at Northwestern. After countless coffee meetings and brainstorming sessions, Matt and Sean realized that a software solution could solve many of Swift Straw’s challenges. However, this software solution did not exist.

In 2013, Matt and Sean developed a software prototype for Swift Straw. The company immediately took off like a rocket, achieving accolades like the Inc. 500 Fastest Growing List, and soon became the fastest growing company in the entire green industry.

As word got out about their software’s impact with Swift Straw, Matt and Sean were contacted by several other mobile service companies in the area that were experiencing the same challenges. It was then that SingleOps was born, out of a proven solution to a common business need.

Fast forward to today and the SingleOps team has grown immensely. We’ve partnered with industry experts in technology and the green industry to develop a product that has helped thousands of green industry professionals build a better business.