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A Guide to Marketing your Green Industry Business

Marketing your Green Industry business can be intimidating.

We made it easier for you.

We compiled this guide of best practices that covers a variety of marketing channels. From print ads to SEO, email to social media, we’ll give you actionable insights.

In this guide, we’ll walk you through best practices for:

  • Identifiying your target customer.
  • Understanding the difference between Lead Generation and Brand Awareness ads.
  • Tips of buying media spots like TV and radio.
  • Best Practices for designing print ads like magazine ads or Direct Mail pieces.
  • Search Engine Optimization (SEO).
  • Email marketing.
  • Social media – how to use it an what’s important to measure.
  • Paid online ads (like Google Ads).
  • Tracking and measuring your marketing results.
  • Planning out your marketing efforts for the upcoming season.

This guide is designed to be a high-level snapshot that keeps your efforts focused throughout the year. For a deeper dive into each topic, we’ve also got a more in-depth blog. The URL for each part of the series is included, so you’ll know exactly where to look for more information.

We created this resource simply to help your tree carelandscape, or lawn care business succeed. If you have questions or find this valuable, please let us know! Drop us a line at and tell us!

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