The 2020 Green Industry Economic Report Mid Year Review


Over six months have passed since we published our first Green Industry Economic Report that provided key benchmarks for tree care and landscape companies. Since then, the unprecedented has taken place. COVID-19 has turned normalcy on its head. This mid-year brief of the Green Industry Economic Report will show how the industry was able to weather this pandemic.


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Top Level Findings

Green industry compananies surveyed had accumulated over half a billion dollars worth of proposed jobs in the first half of 2020. During that time, tree care companies had proposals accepted 46% of the time, and landscape companies had proposals accepted 65% of the time. 

 

Month to Month Acceptance Rates

Proposals created in February were excepted at a rate of only 32% for tree care companies. This coincides with the beginning of the pandemic being when these proposals would be getting accepted. Despite this slump, proposal acceptance rates came back to normal rates the following month.


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Regional Findings

The lower acceptance rates in the midwest, northeast, and pacific areas coincide with the higher concentration of COVID-19 cases and stricter social distancing policies and stays at home orders in those regions. For the first half of 2020, The pacific region had the highest average job value ($3,156) followed in order by the northeast, noncontiguous, southeast, southwest, midwest, and rocky mountain regions. For median job value, the Pacific region had the highest median job value ($1207) followed in order by the northeast, midwest, noncontiguous, southeast, southwest, and rocky mountain regions.

 

 

Janaury’s Report

Our first Green Industry Economic Report provided key benchmarks for tree care and landscape companies. Access the original benchmark metrics below


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