Landscapers Are Optimistic About 2021- Green Industry Pros

Below are Sean Mccormick’s (SingleOps Co-founder and CEO) answers to a set of questions Ryan Whisner of Green Industry Pros published in a recent article about the green industry’s outlook on 2021.

Q: What is your assessment of the landscaping industry heading into 2021?

I’m very optimistic about the future of the green industry. How we responded to the pandemic is a testament to not only the industry’s resilience and creativity but also how essential our services truly are. As a result, we’ve seen large segments of the industry grow significantly in 2020, and capital is being deployed into the industry at record levels, which will fuel future innovation and growth.

Q: What should landscape contractors be doing to take advantage of the opportunities that this pandemic presented? 

Take a step back and look at what you’ve had to change in your business and decide what you want to keep in place as the pandemic begins to fade, hopefully in the first half of 2021. The pandemic has undoubtedly forced all types of businesses to evaluate their normal practices and in many cases become more efficient. Don’t simply revert to “business as usual” unless you feel it makes sense.

Q: What product trends do you expect to see continue to rise into 2021?

There is a ton of great technology out there already that can provide tremendous value to our industry, but only a small percentage of it is integrated to share data, and as a result there can be little adoption to some amazing products and solutions. Other industries and large green industry companies have the IT resources to build these integrations themselves, but the average company in the green industry does not. Modern software companies all have APIs that enable the sharing of data, and we’re seeing more equipment manufacturers, plant and chemical suppliers, finance companies, etc. work towards having APIs that companies like ours can leverage to provide even more value from their products. This trend will unlock huge value in our industry in 2021 and it will continue to increase thereafter.