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What to Expect at the Lawn & Landscape Tech Conference 2021

August 5, 2021

In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Brian Horn, Editor of Lawn and Landscape Magazine.

It’s time to get back to in-person events. The Lawn and Landscape Tech Conference brings together the most innovative minds in software. The event takes place from August 31st-September 2nd, 2021. It’s not just a three-day sales pitch. It’s a place to learn from software experts, see what technology is available, and connect with your peers to learn from their experiences. 

Who is this event for? It’s designed for lawn and landscape business owners, office administrators, CTOs, or anyone searching for business software solutions.

You can tune in above on Apple Podcasts, Spotify, Stitcher, Google Play, or anywhere you get your podcasts.

Become a pro member of the podcast to receive notifications for each new episode and bonus content each week.

IN THIS EPISODE, YOU’LL LEARN:

  • Why you should attend the Lawn and Landscape Tech Conference.
  • Which keynote speakers Brian is most excited about.
  • The value of software to growing landscape businesses

FULL TRANSCRIPT:

Ty Deemer:

All right, everyone. Welcome back to Green Industry Perspectives. I’m your host, Ty Deemer. I work on the marketing team at SingleOps. And today we’ve got an awesome episode for you. I’m going to be talking about an event in the green industry that we’re all really excited about coming back into the fold after a year off, and to do that, we’re going to have Brian Horn on the show. Brian is the editor at Lawn & Landscape magazine, and I’m sure you’re familiar with them. He’s been on the show before, but we’re excited to have him back. Brian, welcome.

Brian Horn:

Thanks for having me glad to be back.

Ty Deemer:

Absolutely. So Brian, we typically ask our guests the same question to start off every show, but since you’ve been on the show before, we want to kind of mix it up a little bit. It, since we last talked almost a year ago, a lot’s happened, we got through COVID where, well, we almost got through COVID. It seems like we might be dealing with some stuff now, but since that time has taken place over the last year, what have been some of the bigger shifts in the industry or the biggest trends that you’ve seen as the year’s gone through?

Brian Horn:

I mean, landscapers, from what I’ve heard her as busy as ever. Lockdowns and stuff like that, people were paying attention to their lawns I’m hearing a lot of companies had their best year ever think some commercial companies took a hit, obviously with remote work and everything, but overall the industry from what we’ve heard is, is doing great. And I mean, that’s kind of the overall theme that I’ve been hearing

Ty Deemer:

Yeah. With everyone being busy or having that load of work, we’ve been talking to a lot of people and it seems like labor has been a bit of issue. Have you felt like it’s been kept a little bit by company’s ability to hire and bring people on or do you think those companies now have kind of found a path forward?

Brian Horn:

No, I think labor has been an issue will be an issue. I haven’t heard of it getting any better. I ironically, I just knowing through our state of the industry results, that what we published in October and for the although, and I’m sort of contradicting myself, we asked them to rate on a scale of one to 10.

You know what you’re concerned about this and labor is always a number one, the average, like 6.3 or whatever. And this year fuel costs trumped it by one we’re up by a point a 10th of a point. So, I think that’s something that landscapers deal with. It’s up and down the fuel goes up, it goes down. So it seems like with the, and I don’t know the details on why it’s so high. I think it had to do with the prices were lower, no one was traveling and out, people are traveling, so the demand is higher. So I think that’s going to be an issue that they’re dealing with. Do you pass that on to your customer? Do you, do you eat that, but back to the labor it’s still an issue. And I think that’s why a lot of companies are investing in technology.

Ty Deemer:

Yeah. It’s interesting that you bring up the fuel cost thing. I, that’s something that everyone deals with at a personal level to one extent or another, and you’ve seen it trend, but that can make a huge impact to how you price out work for these people. And I’m sure that’s been something that they’ve had to adapt to, but to your point, labor will end up being a discussion. It’s been a discussion that’s taken place over the last 20 plus years. It’ll be a discussion in the next 20 plus years. It’s always there. Companies are always trying to find their solutions. And one of those is technology, and that’s kind of a good transition to what we planned on discussing on our show today with, mandates being lifted, we’re able to start meeting people in person again. And one of the first events in the green industry that’s going to be taking place is the lawn and landscape tech conference. You hosted the like first annual one in 2019. It was a great show.

Brian Horn:

2020. It was 2020.

Ty Deemer:

It was 2020. So that’s the crazy part. It was in February of 2020. Yeah.

Brian Horn:

We got it in right before everything shut down.

Ty Deemer:

That’s right. That’s wild to me. It feels like way longer than that. But for like listeners to the show that maybe didn’t hear about it that first, that first show, just give everyone like a broad overview of like, hey, what was the inspiration behind the tech conference? And then what is it, what all does it involve?

Brian Horn:

So the inspiration behind, or the motivation to do it was, we just felt that there wasn’t one place where people who were interested in technology and it seemed to be sort of a niche or niche. I don’t know how you say it of people who you go to different events and there. So this industry has had so many verticals that we didn’t feel there was anywhere to go to talk just about technology. And so the more we started to hear and we would do stories and we did, we do a technology report every year. It’s like, man, there is like, it’s getting bigger and bigger and bigger. Why don’t we have an event where people can meet in that work. Like-minded people from across the country who just want to talk about technology. And then we have like landscapers who can present and educate and say we went through this three years ago. Here’s what you can from it. Here’s what you can learn.

And then on top of that, we just kept hearing of more software companies popping up and more technology and auto mowers and drones and battery powered equipment. It’s all technology driven. We should have a show floor to where they can, where we can leave these people together. And that’s what I have always seen lawn and landscape, as you know, we educate and tell stories, but we want to bring people together and we want to help people solve problems that one person would have went through and the other person can learn from.

And we wanted to do, we thought about doing a virtual event, but it’s just like, it’s just not the same. Ironically, a technology conference you think would be virtual. We are offering a virtual component to this show, but we just want, we thought people needed to be in person and the vaccines out and everything we shot for August. I realized it’s not an ideal time, but we wanted to stay on everyone’s radar. I know it could be a busy time of year, but education and learning about technology is important to grow your business with labor. Like we talked about being an issue, buying software that will make you more efficient or not people aren’t losing their jobs. There’s spots that are just open and you need to fill them with technology.

Ty Deemer:

Yeah. So we’re almost 31 days out or a little bit over a month out. It’s going to be at the end of August, August 31st through September 2nd, we’re pumped. I went to the original show the first ever. And you, you bring up a good point for people that are listening. If you’ve ever been to a show in the space, you’ve likely probably been to GIE as the one I’d assume everyone’s been to, if you’ve been to a green industry trade show. And one thing that’s unique about GIE is just the massive amounts of equipment that are at that show. And they kind of like steal the show in some senses because it’s just, it’s human nature. You’re going to go to the pretty shiny, awesome piece of equipment. And that’s, that’s kind of where all the excitement is. And this show really just does have a different feel to it.

And a lot of ways, because it’s, it’s certainly smaller. That’s for sure. And it’s, it’s a way more, the word I would use is intimate, but I would love for you to touch on. I feel like there’s a different type of industry professional there. It really did seem to me like it’s a lot of owners or managers, or if you have a CTO in place like that’s done. So is that something y’all were striving for it to be, or talk if someone’s listening right now? And they’re like, ooh, like we should send someone to our team, to the show who’s an ideal person to go to someone to go to a show like this?

Brian Horn:

The owner is ideal. A lot of back office people, maybe people who are investigating software or who manage the software, you said CTO, chief technology officer that term is beginning to become more prevalent in this industry. They’re hiring people that their sole job is to manage the technology. We’re going to have a panel on the last day. I saved it purposely to the end because I think it’s going to be very educational. We have three, the title might not be CTO, but it’s something similar. Michael Mayberry from Level Green who spoke last year is going to moderate it. And I asked him to moderate because Michael, I said, it’s going to get in the weeds enough where I’m going to be completely. It’s going to be completely over my head. The stuff you guys are talking about. So I want you to sort of have good questions to follow up with.

So we’re going to have it’s a different type of thinking, I had a, I just last, or a few days ago, I had a pre-show call with them just to make sure we’re all on the same page and to talk about topics. I said, darn it. I mean, this was the panel. This is what I envisioned I should have we need to recreate this for the show. And they were just bouncing ideas off of each other. And it was really cool because I assumed that they all know everything, but they were learning from each other different things to do. And they had disagreements about some things and they had agreements about some things.

So to back to your original question, it’s going to be the business owner, someone who’s responsible for the software, and they’re going to run into people similar to them. And that is also a reason why we did this is to get, I don’t want to say like a quality over quantity type of thing. It’s sort of like that, but we are by no means as big as GIE’s expo. And that’s not the intention. It’s to be a smaller show where it’s so focused on technology that we really, really strive to keep it that way.

Ty Deemer:

Yeah. I think you put it really well. And one of my favorite parts of the last show was you could just see the collaboration that took place over people, getting to the show, meeting someone that may be had had a similar business issue or like process for something. And you just see like little huddles people talking through and maybe even pulling out a tablet and showing them on whatever software they were using and saying like, oh, this is how we do it. This is what it looks like for us. And that’s, that’s kind of the ideal situation.

Brian Horn:

One thing, one thing that caught me by surprise was on the show floor on the exhibit show floor, exhibitors talking with other exhibitors software companies, talking with other software companies, something I didn’t think would happen. You have this sort of perception that we’re competition, and we’re not going to do this, but it’s just, so it speaks to the how the green industry is. Everyone’s willing to help each other to a certain extent, obviously, but it’s very much a come on in you’re welcome to, you’re welcomed here.

Ty Deemer:

Yeah. That’s, it’s funny that you mentioned that too, because it’s also just not just software companies to be fair to people that are listening, you’re going to see some awesome automation tools while you’re there. There’s going to be some automated mower companies. There’s some crazy irrigation like tools like more to my like more interesting parts. Cause I’m in the software world was walking around and realizing just how expansive tech is and just all the different, like really interesting things you can do with some of the other vendors there. But to your point about, the competition, that’s kind of the beauty of the show. If you’re evaluating software or you’re planning on buying software in the next year, I do not think there’s a better place to go than this show because you can go from booth to booth and be like, you can just ask really direct questions.

Brian Horn:

Right.

Ty Deemer:

There’s really nowhere to hide when your competitors are right across the aisle. And it’d be like, I think I have a memory of one guy he would go in between our booth. He’d go to Element’s booth, he’d go to Aspires booth. And he would just ask us all the same questions. I just say, oh yeah, he was like, kind of interrogating us. But that’s where the fun is because we’re, before we hit record, like the industry is getting competitive vendors now more than ever are having to meet the needs of the people that are coming to shows like this. And it makes it a lot of fun.

Brian Horn:

And what’s great is that, that guy, he might not be the ideal customer for you or Aspire. He might be the ideal customer for element. And that’s the thing about software and I’m glad you pointed that out. That it’s not just software. There is other automation and the education is also, we have a presentation on drones it’s we didn’t want to, we don’t want to keep adjust to software technology. It’s a broad term. It’s not a broad term, but it is a broad term.

Ty Deemer:

Yeah.

Brian Horn:

So we wanted to make sure we did touch on and we have a battery powered equipment presentation on how a landscaper embrace that and how they roll it out. So we’re trying to do all aspects of technology, but still keep it intimate. And like you said, there is nowhere to hide. So if you’re going to see someone in your booths, you’re going to see someone in Aspires booth. And that’s just the way it is.

Ty Deemer:

Yeah, for sure. It makes it fun. It definitely is. And I would love to kind of talk about the education aspect of the show because there’s a ton of great speakers coming. And I guess we can start with, what is it like for you as someone who’s planning this event and trying to understand where the value is? Like, what was your process of deciding, hey, who are we bringing to speak to the show and maybe talk to us through, if someone is interested in attending, who might they be hearing from at these different education sessions?

Brian Horn:

You’re going to be hearing from people just like you that have went through challenges with technology that maybe you’re interested in. Maybe you are fighting technology. Maybe you are a manager who’s pushing your owner to invest more in technology, looking at the education. The main thing I always tell, I ask, all the presenters is please focus on the process and not the product. Because if you spend 45 minutes talking about how to use SingleOps, people are going to tune out. They’re not going to listen to it. They want to know your processes. That no matter what product I’m buying, here’s the process.

Here’s the challenge that we’re going to face because they all are the same, no matter what product you’re going to have, sort of the same. Maybe when you get really detailed, they’re going to be different processes and challenges. But overall, that’s the main thing I try to focus on. And it’s talking to other people you’re saying, hey, have you heard, I have an advisory board that I bounce ideas off of? Do you know of anyone who can speak? We put a call out to action. I get descriptions of what they want to talk about. It’s just, it’s just going through that. And just through the people we interview, we have a huge readership. So I’m always getting ideas and I’m glad to be getting out on the road. Because that’s a lot of the times where you do get ideas is at the bar or after a reception, just talking to someone and they say, Hey, we’re $7 million a company and we did this and you’re like, man, I never heard of you before. That’s great.

So the education planning processes, like I said, going back to it, I really want people to know it’s not a sales. It’s not 45 minutes of selling a product. These are not the presentations are all looked by me and by Lawn & Landscape, they aren’t influenced by any advertisers or anything. It’s all really focused on the education.

Ty Deemer:

Yeah, I would agree. And if you, I have the schedule pulled up. And if you just look through like the different topics, like you have some really interesting things that people can come and learn about, especially the show that spans Tuesday through Thursday, you have things that talk about what is it from a high level look like to invest in technology and like planning around a budget for tech. You have things that talk about social media and we grow and growing the business through that. And then you also get really operational with it and talk about how tech can impact safety and employee development and all these things. So that there really is a broad range of topics, too. It’s not like you’re going to be sitting there listening to the same speech about a software over and over again. It’s more so like very tactical ways, technology in a broad way affects your business.

Brian Horn:

And I try to also get a wide range of someone who does commercial lawn care and maintenance, someone who does residential irrigation, someone who does residential lawn care, just because the services, they are, they do make a difference provide and what software you use and the process you take.

So I also want to add, we did add this year, we did not have this last year. We have a pest control tab tracks or a pest control PCT magazine. They booked some great speakers on Wednesday. So we saw some overlap with a lot of exhibitors who serve pest control operators and bite them and bring them into the fold and see if they get value out of something like this. This technology is growing in that industry as well, different in that landscapers and locker operators have to worry about whether pest control operators don’t. So it will be a different perspective, but at the same time a green industry person might learn from a pest control operator.

Ty Deemer:

Yeah, there was another to your point, that’s kind of what we talked again, before we hit record, was there’s no cookie cutter mold to any landscape or lawn care business. You know, you could have two businesses that if you looked at them from a high level, it looked exactly the same employee count revenue, service area. They both serve a metropolitan area. Like you could have all of those things, they have all the same metrics, but they got, they’re a completely different way. The same kind of goes for all you’re talking about, like by no means is a pest control business, the same as a landscape business, but maybe there’s a sales strategy or like some sort of process that you can walk away with and go, wow, that’s pretty impactful for me. I, we could, I want to talk to that person after,

Brian Horn:

Yeah. Back to the networking aspect. It’s just fair and ideas. I did also want to add that our two keynotes are from outside the industry, and that was something that I go back and forth then shouldn’t do you want to hear all from green industry people? But I think it’s important to hear from people outside of the industry who can give a broader opinion of technology. I asked them to investigate our industry though. They did speak to some, to our advisory board, just to before you present, here’s some things you should know about the industry, but at the same time, I want them to talk about trends. What is going on in other industries and what, what can you expect?

Ty Deemer:

Yeah. So I would love for you to go into that a little bit more, who are the keynote speakers and why did you end up choosing them? And what insights do you think they’ll bring to the table?

Brian Horn:

So we have Crystal Washington? She’s the, her title is actually technology, strategist and futurist. So I don’t know how you get that title, but, and she’s going to be talking about efficiency, using technology again, back that back to the process of it. And she’s in a pool from other industries, and she’s going to talk to people she has met with and other people that she has worked with and best practices to what they did and implementing technology and how to be most efficient with it. Erica Orange is the other keynote and she is executive vice president of The Future Hunters. And her title of her I’ll read the title of her talk technology and beyond re imagining the future landscape from a macro perspective. So that’s going to cover a lot of stuff. And I think both will speak to sort of how, and I think Erica’s, is more this how the working world is changing with when covid people starting to work remotely more, is that going to affect our industry?

I don’t know. We’ll obviously the people in the field they’re remote anyways, but our back office, people going to be working remotely. Can you have a meeting remotely instead of having to have everyone in the office, I was talking to someone and they said, there, if the meeting can be done in less than an hour, we’re going to do it remotely. And we’re going to stick to the time. If it’s something that needs to be longer than an hour, we’re coming in first. And so that was an interesting perspective from somebody, but Erica, I think what, we’ll talk about that more, but both are just going to speak to technology in general and give sort of an outsiders opinion of it.

Ty Deemer:

Yeah. Looking through the bio’s of both those speakers, they’re pretty impressive. It seems like Crystal has been working with companies like Google, Microsoft, and GE. So you got to imagine they’ve put in a lot of effort to what they’re doing in terms of efficiency, so that’s got to be an intriguing. And to your point it’s probably an interesting balance for you to understand, hey, this is an industry that’s willing to provide a lot of resources within itself and teach one another things. But to bring someone in that at scale has just been massive business and a ton of resources to, to evaluate what it looks like to do efficiency. It’s kind of one of those things, like imitation’s the purest form of flattery. Like how can we bring the operations of a high level, like massive organization to the green industry. It shouldn’t be a cool concept to talk through.

Brian Horn:

Yeah. And that’s always, it’s always one of the harder things I have to do, because I want to make sure that it is obviously valuable to the audience. And sometimes someone from the outside, you don’t know, they might completely miss the art. So I think Erica and crystal, I had a few conversations with them before we announced them. And I think they’re really going to deliver that nice balance.

Ty Deemer:

Yeah. Maybe you’re allowed to answer this question. Maybe you’re not, but within the industry, is there anyone that’s speaking in this year or maybe on a certain topic that you’re like really excited about to see how it goes or how it, how the response, is there any sessions where you’re like, oh, that’s going to be great.

Brian Horn:

I think the panel at the end was, was one of the main things I’m really excited about because it’s going to be very, it’s going to be all, it’s going to be different perspectives from different companies within the industry on technology. And it’s basically, I’m hoping it’s going to be like them just at a bar or at a lunch talking about technology and, oh, hey, you tried that never knew that could happen. So I’m really interested to see how that goes. And I’m interested to see, because I always want the audience to participate. And I’m hoping that there is a lot of back and forth. When we did the pre show call, I said, I should have booked you guys for 90 minute panel instead of 15 minutes that we’re doing, because it’s just going to have that much information. So I think that’s what I’m really interested in.

And then I wrote, I really do think all of them are going to provide value. The, the ones where I like Tony from Groundwork’s Land Design, he actually is from the same city as I am. So he talks about how they were making money, but not making any profit. They were revenue profit. And so he invested in software and boom, the profit went up. So I really am interested to, to hear him and to have him take the audience again, through that story of, I went through this, here’s what you can avoid that you can do to succeed.

Ty Deemer:

For sure. Well, if you’re listening to the show, I’m sure you’re going to get it. You’ve gotten a glimpse of just how much you can learn by coming to one of these shows, whether it’s what new equipment or what new tech is out there for you and your business. Oh. And these educational settings, but another huge part of it is just networking and building relationships. So I would love for you to share with just kind of what the structure of the conference looks like and what opportunities there are to network with other people in the industry and have kind of those meaningful conversations like off to the side or in a networking environment. What does that look like as the show?

Brian Horn:

Oh, well. The first day we start at one and we have a pre-show speaker and that’s Clark who actually works for GIE media. He’s very knowledgeable about social media. So I wanted to utilize someone in-house too, because he does social media for all our publications. So he’s also going to have a wide range of perspective. And then we go till 4:30 on the first day, and then we have a networking reception for two hours. And that’s when the show floor opens. And that’s where a lot of, a lot of discussion will happen. And then we’re all day on Wednesday, but there are breaks in between the sessions. There was lunch obviously. And I think that’s where a lot of stuff will happen. And I think a lot of, I want the audience to come up to the speaker afterwards and have a conversation.

All the speakers are obviously they’re presenting at a conference. So they’re more than willing to talk and trade business cards or whatever new technology that their business cards, even a thing anymore. I don’t know. So,

Ty Deemer:

Yeah.

Brian Horn:

And then the last day we go a half a day or not even a half a day, but we do 8:30 to see it. What time is it in 12:15 on Thursday. And again, we have, I think four sessions on that day and there’ll be breaks in between there to network. So lot, we don’t want to, we didn’t want to make it too long and you, you don’t want to make it too short. So we think we found a nice balance of half a day, full day and a half a day.

Ty Deemer:

Yeah, for sure. And I would encourage if you’re looking to build a network or community in the space that’s a whole nother sub piece of coming to a show like this and maybe where maybe the most valuable part of it is coming down and meeting someone that you can kind of build a relationship with bounce ideas off over the, as time goes on, just cause we would be kind of remiss if we didn’t mention this talk to everyone about where the show is going to be. I know it’s changed venues, not necessarily locations this year and explain to people when, where, why, how that type of…

Brian Horn:

Well it’s going to be in Orlando, Florida. Again, we did change hotels sort of an upgrade to a nicer hotel or at the Omni Orlando resort. And we just picked Florida again because everything went so well last year, obviously Florida in February is different than Florida in August, but we just wanted to sort of have like almost a home field advantage. We were doing this, we had discussions with COVID and everything. We still wanted to take a shot and move forward. So Florida, like I said, it was just a home field advantage. And we were familiar with Orlando, lots of landscaping companies in Florida, obviously in the south. So we were trying to play to that as well. So yeah, that was the main reason. But for future events we’re not necessarily going to stay in Florida. We’ll probably move around. Maybe try to get some new west coast people make it easier for you to get there, but that was sort of the process behind that.

Ty Deemer:

Cool. And then, I mean, big picture. Do you think the show will stay in August in the future? Or do you think you’ll try to move more towards earlier in the year?

Brian Horn:

That’s still, we’re still discussing that. I don’t think we we don’t have a final decision on that, but it has been brought up do we go back to Florida or February? Do we keep it in August? That’s something we’re going to have to see how this year goes and, and talk it over about and just reach out to landscapers and attendees. What do you want? That’s I think that’s the lesson is we’re. When do you want it? Where do you want it? You won’t be able to please everyone. But our goal is just to make it easier for people to get to it and want to come.

Ty Deemer:

Got it. And by the time this episode airs, we’ll probably be like three to four weeks out from the show. Is that too late for someone to register? And how could they register if they listen to this and they want to come?

Brian Horn:

Nope, you can register onsite if you want to. It’s more expensive than obviously we have, let me see the price and deadline. August 27th is the next deadline. And that’s when regular registration ends and that’s $599 for an all access pass that gets you all the sessions, access to all the sessions to the trade show floor, and then a video recordings of the sessions that you can watch at your own leisure and then onsite. It’s going to be $649. And you can, like I said, you can come to the event and register the hotel. I don’t know when you’re going to post this, but the Hotel Black August 9th is when that, that expires. So I don’t know how the process would be to get a hotel room, but the rate for the hotel ends August 9th.

Ty Deemer:

Awesome. Yeah. I would encourage anyone listening to this show or even have any inkling of maybe you’re just ready to travel a little bit and you get out and meet some people face to face, but it is a great show to go to. It’s a very educational. And also if you’re just someone who likes technology, the show is pretty much made for you in a lot of ways, but I know our team’s really excited about it and I think it will be a great way to kind of kick off trade show season.

Brian Horn:

Yeah, absolutely. If you’re, like I said, if you’re comfortable traveling, come on down, we think it’s going to be worth your time and money. Again, I recognize August isn’t ideal, but I think if you can pull yourself away from your business for a few days. It’s it is work because you’re investing in learning more about your, your company. So my, I forget who it was told. They said you can’t view investing in technology as a cost. You have to view it as an investment because it is going to help your business grow if you spend your money the right way. And that is what the event is meant to do is to help you get educated on how to spend your money the best way and how to implement it the best way.

Ty Deemer:

Yeah, I couldn’t agree more. And Brian, I really appreciate you coming on this episode to talk through the show, the different ways y’all went about planning it and the value that people listening to this show can get if they attend the conference. Because I think that’s kind of an interesting part about a newer conference. It’s only it’s second year. They’re like, what is it like, what, what all is there for me? And it really is packed with value. So thank you for coming on and explaining all of that.

Brian Horn:

No problem. And if you want to learn more, can go to LLtechconference.com and that has all the information and it is again, it’s August 31st to September 2nd in Orlando. So, but yeah, I appreciate you having me on, I look forward to seeing you guys down there and I’ll maybe I’ll buy a beer, huh?

Ty Deemer:

Yeah, absolutely. Yeah. By the time this area is, I’ll be seeing you in about three or four weeks, so we’re looking forward to it. Thanks again. And yeah. Hope to see you and a good group of people down in Orlando.