People Buy Outcomes, Not Tasks
Welcome back! Jay Worth welcomes Patrick Henry to the show!
COVID forced everyone to make adjustments. “Pivot” has almost become a dirty word as a result, but that’s exactly what Patrick had to do during this time. He worked as a public speaker, and when venues shut down, he needed an additional source of income.
An old friend told him about this exciting new product – a greener solution to weed control. He started investigating and quickly became involved with the Green Industry.
During our conversation, Patrick explains some amazing sales principles: be able to explain what you do succinctly; people connect with other people rather than services; and sell to both the desire for gain AND the fear of loss.
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