It Starts With Fun
Welcome back! In this episode, Jay Worth welcomes Paul Fraynd to the show!
Paul is the CEO of Sun Valley Landscaping in Omaha, Nebraska. He and a college roommate wanted to earn extra cash to support a more entertaining college experience. What started with a $50 garage sale mower has turned into a team of 70 landscape professionals serving high-end residential and commercial clients.
Paul is full of energy and excitement for what he and his team are building. During this conversation, Paul discusses being people-first, being disciplined with your core customer, and why passion and fun are foundational to success in the Green Industry.
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