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What are Email Data Tags?

In the ever-expanding world of digital marketing, it is becoming more and more important to create a customized message for your customer. Personalized emails resonate more with the audience and have a higher ROI. One way to deliver personalized content is by using email data tags.

What are email data tags? Email data tags are what allow you to grab values you wish to insert into your email directly from the SingleOps database. This allows you to insert information like first name, phone number, address in batch communications without having to customize each email.

Within the SingleOps app, data tags are added through a double bracket. {{ }}. Simply add the tagged object into the template to create a custom email.

So why is it important to have personalized emails anyway? Let me give you some stats. When an email is not personalized, 52% of customers say they’ll find somewhere else to go. Compared to non-personalized mailings, personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates. Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Need more? Check out these 15 Email Personalization Stats That Might Surprise You.


Interested in a software that integrates your entire contact list and allows personalized emails to be sent from within the app? We would love to show you how SingleOps can streamline your entire business with a free demo today!

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